Australian Fine Artist

Aiming for Success in 2013

Webinar Held by: Thad Mangalino

Date: Thursday 6th December 2012

I briefly worked with Thad a few years ago in a sign company. He was in the sales and marketing area if I remember correctly and I was in the art department. From the first day I could see he had amazing potential which would take him far beyond the company we were both in at the time. Time has proven me correct as he is now running his own business and I was fortunate enough to be invited to participate in his first webinar for professionals wishing to plan for success in the coming year and beyond.

Without giving all of Thad’s secrets away I will cover the basics of what he spoke about. He has given me permission by the way.

The seminar can be broken down into two basic modules.

  1. Making your plans (deciding what it is you want to achieve)
  2. Steps to take to see them happen

Thad cited the 80/20 rule which states that for example 80% of your sales will come from 20% of your customers, or in the case of artists 80% of your time can be spent on administration of your arts practice and only 20% on actually doing the art. It can also cover your time with 80% time spent covering your reasons why you are doing what you are doing and 20% on the how you are doing it.

Thad also showed us a pie chart divided equally into three segments.

  1. Personal Effectiveness (efficiency)
  2. Personal Branding (your reputation)
  3. Firm Focus (clarity of intent)

Another important point as we began was surrounding yourself with positive people. You can not expect to succeed in anything if you are surrounded by friends, relative, colleagues or anyone who is telling you that you can’t do it or that you are wasting your time.

Artists in particular are self doubters. We are critical of our work and doubt our talent and skills. That is before anyone else starts filling our heads with negative input. We need to network and support each other as professional colleagues and as friends. Anyone pulling us down has to have limited access or in some cases be removed from our daily lives. This may sound harsh, but how many people who have succeeded have gone off on their own to do it? How many have talked about the people who have been their support and encouragement in their years of working to get ahead?

Here is an example I came up with:

What do I want?
I want to be a great artist.
Be specific.
I want develop my own style to paint in oils and pastels.
Have an evidence procedure.
Created steps to get there. I have a two year plan.
Be in control – if it to be it is up to me.  
I put in the time and effort because it is my main priority for myself.

So, getting on with the journey. Decide what it is you REALLY WANT. Stay positive. This is the time to brain storm and make a list of POSITIVE AFFIRMATIONS. Things like: I want a nice new car – a Mercedes, for Christmas 2014, for example. Be specific. State it in the positive. Get a note pad and just start writing down all the things you want to achieve. You can always cull it down later, but this is the time to really expand your imagination and get in touch with your real desires for your life.

Make deadlines for your goals. Set up steps that are achievable. If you are easily overwhelmed make them small ones to begin with.

Pick four of the things out of your list to achieve in 2013.

Make a list of your resources. (skills, allies, materials, mentors etc)

Have FOCUS. You need to be clear about what you want to achieve.

Decide on the sort of person you need to be to achieve your goal. You may be introverted and need to learn people skills. You may need to do some courses to learn how to run your business first. Or you may need to learn sales and marketing skills.

Write down all the excuses you have had for not achieving your goals so that you know what it is you are overcoming.

Create a step by step plan so that you are not overwhelmed by the task. The first basic skills and wins that you have will give you more confidence to continue on with bigger tasks. I did a 12 week Management course and a 12 week Certificate IV in Training and Assessment so I knew I had learned the basics to build my arts practice on. These courses also gave me a lot of self confidence.

Get some role models or mentors to learn from. Try to make them people that you can be in contact with. In my case I joined several art guilds and have and still do workshops with artists that I admire and are very good teachers.

Design your ideal day and picture it in your head. I see myself painting on site in a beautiful location or at the opening of my own solo exhibition or winning an art prize.

Design your perfect environment (people, workspace etc). I see my studio completed and my training room ready for eager students to come and learn with me passing on my skills. Storage for paintings, wall space for viewing of my art by clients. Lovely professional premises for openings and events.

Success comes from deciding what you really want to do in your life and taking the time to plan it and make it happen. It has to be your priority. You can’t let anything else take its place as your number one thing to do every day. Step by step as you fulfil the steps towards your goal you can get there.

My plan for 2013 is to finish my Diploma of Visual Arts and I am going to try to gain the highest marks for all my subject as I can. High distinctions is my goal and a year of growth in painting to get to the next level. To that end I am doing a 9 workshop course with my most admired artist and trainer to accompany my Diploma course. One Saturday a month I will be working with David to learn all that he can teach me so that I can become the best artist I can be.

I hope this blog has given you some tips on making 2013 the best year yet for your life and career goals. My thanks to Thad for allowing me to republish some of his webinar. You can find Thad on Facebook and LinkedIn for personal coaching and further webinars he has planned.

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