Australian Fine Artist

Archive for December, 2012

New Business Card Design and Other Things

The end of the year and the lovely big break is allowing me to catch up on a lot of work for my business.

I have designed a freshen up for my web site to be completed in the next month or so. New Artist biographies and CVs have been written and copies sent to all the art guilds of which I am a member as well as uploaded to various art web sites in which I display my work. I have updated my business card design with a new artwork, which needed to be done as the painting on the existing one has been sold.

I also have a flyer in the Pearcedale Community Noticeboard.

I have entered a painting into the Peninsula Art Show to be held in mid January 2013 and will also be exhibiting at AGRA (Camberwell) in January 2013 and Art Haven (Mooroduc) during December 2012 – the opening for Art Haven is tonight Friday 14th December.

Two works are going up on the AGRA web site soon in their AAL on line exhibition and I hope to have most of my new works in my own web site before February 2013.

Christmas Cards have been delivered via email to clients, suppliers colleagues and friends. (forgive me if I missed someone – I have done my best!)

The studio is now getting less cluttered as the culling, cataloging and archiving of artworks, frames etc proceeds. (a little every day or so)

One new painting has been done and I am planning the framing for exhibiting. I have a new pastel planned and can’t wait to get to it!

Meanwhile below is a copy of the new business card (2 versions – comments and suggestions about which one I should go with are most welcome). Feedback on other topics is also most welcome.

Merry Christmas and Happy New Year everyone!!  Especially HAPPY PAINTING!

New Business Card for 2013

New Business Card for 2013


Alternative design for 2013 Business Card

Artist of the Year 2012

Berwick Artists Society

Section A for Experienced Artists

Sunday afternoon saw the celebration of the Christmas end of year luncheon for the society. As usual it was a friendly and fun event. I had looked forward to ending the year with all the talented and wonderful artists of this society for months.

It came as a wonderful surprise to be awarded Section A Artist of the Year. I hope I accepted the award in a manner that reflected my feelings because I was getting quite teary during my short speech.

This is a great honour which I am so pleased to accept. I have worked very hard during the past year and have had specific goals in mind to achieve. Part of which was gaining the best marks that I could for my Visual Art Course – Which I am happy to say that I have done. The other part was to win Artist of the Year at Berwick and it is such a delight to reach that goal in the company of my loving husband and artist peers and friends.

I  have posted a photo of the new inaugural trophy of which I now am the custodian for the next twelve months as well as the certificate which came with it.


Aiming for Success in 2013

Webinar Held by: Thad Mangalino

Date: Thursday 6th December 2012

I briefly worked with Thad a few years ago in a sign company. He was in the sales and marketing area if I remember correctly and I was in the art department. From the first day I could see he had amazing potential which would take him far beyond the company we were both in at the time. Time has proven me correct as he is now running his own business and I was fortunate enough to be invited to participate in his first webinar for professionals wishing to plan for success in the coming year and beyond.

Without giving all of Thad’s secrets away I will cover the basics of what he spoke about. He has given me permission by the way.

The seminar can be broken down into two basic modules.

  1. Making your plans (deciding what it is you want to achieve)
  2. Steps to take to see them happen

Thad cited the 80/20 rule which states that for example 80% of your sales will come from 20% of your customers, or in the case of artists 80% of your time can be spent on administration of your arts practice and only 20% on actually doing the art. It can also cover your time with 80% time spent covering your reasons why you are doing what you are doing and 20% on the how you are doing it.

Thad also showed us a pie chart divided equally into three segments.

  1. Personal Effectiveness (efficiency)
  2. Personal Branding (your reputation)
  3. Firm Focus (clarity of intent)

Another important point as we began was surrounding yourself with positive people. You can not expect to succeed in anything if you are surrounded by friends, relative, colleagues or anyone who is telling you that you can’t do it or that you are wasting your time.

Artists in particular are self doubters. We are critical of our work and doubt our talent and skills. That is before anyone else starts filling our heads with negative input. We need to network and support each other as professional colleagues and as friends. Anyone pulling us down has to have limited access or in some cases be removed from our daily lives. This may sound harsh, but how many people who have succeeded have gone off on their own to do it? How many have talked about the people who have been their support and encouragement in their years of working to get ahead?

Here is an example I came up with:

What do I want?
I want to be a great artist.
Be specific.
I want develop my own style to paint in oils and pastels.
Have an evidence procedure.
Created steps to get there. I have a two year plan.
Be in control – if it to be it is up to me.  
I put in the time and effort because it is my main priority for myself.

So, getting on with the journey. Decide what it is you REALLY WANT. Stay positive. This is the time to brain storm and make a list of POSITIVE AFFIRMATIONS. Things like: I want a nice new car – a Mercedes, for Christmas 2014, for example. Be specific. State it in the positive. Get a note pad and just start writing down all the things you want to achieve. You can always cull it down later, but this is the time to really expand your imagination and get in touch with your real desires for your life.

Make deadlines for your goals. Set up steps that are achievable. If you are easily overwhelmed make them small ones to begin with.

Pick four of the things out of your list to achieve in 2013.

Make a list of your resources. (skills, allies, materials, mentors etc)

Have FOCUS. You need to be clear about what you want to achieve.

Decide on the sort of person you need to be to achieve your goal. You may be introverted and need to learn people skills. You may need to do some courses to learn how to run your business first. Or you may need to learn sales and marketing skills.

Write down all the excuses you have had for not achieving your goals so that you know what it is you are overcoming.

Create a step by step plan so that you are not overwhelmed by the task. The first basic skills and wins that you have will give you more confidence to continue on with bigger tasks. I did a 12 week Management course and a 12 week Certificate IV in Training and Assessment so I knew I had learned the basics to build my arts practice on. These courses also gave me a lot of self confidence.

Get some role models or mentors to learn from. Try to make them people that you can be in contact with. In my case I joined several art guilds and have and still do workshops with artists that I admire and are very good teachers.

Design your ideal day and picture it in your head. I see myself painting on site in a beautiful location or at the opening of my own solo exhibition or winning an art prize.

Design your perfect environment (people, workspace etc). I see my studio completed and my training room ready for eager students to come and learn with me passing on my skills. Storage for paintings, wall space for viewing of my art by clients. Lovely professional premises for openings and events.

Success comes from deciding what you really want to do in your life and taking the time to plan it and make it happen. It has to be your priority. You can’t let anything else take its place as your number one thing to do every day. Step by step as you fulfil the steps towards your goal you can get there.

My plan for 2013 is to finish my Diploma of Visual Arts and I am going to try to gain the highest marks for all my subject as I can. High distinctions is my goal and a year of growth in painting to get to the next level. To that end I am doing a 9 workshop course with my most admired artist and trainer to accompany my Diploma course. One Saturday a month I will be working with David to learn all that he can teach me so that I can become the best artist I can be.

I hope this blog has given you some tips on making 2013 the best year yet for your life and career goals. My thanks to Thad for allowing me to republish some of his webinar. You can find Thad on Facebook and LinkedIn for personal coaching and further webinars he has planned.

John Gollings – “Aftermath”

Art Chat by the curator of the McClalland Gallery

Date: December 6 2012

Venue: John Gollings Photographic Exhibition at McClalland Gallery

The exhibition at McClelland of John Gollings work has drawn me back to the gallery three times in the past month or so. More like paintings than photographs, the textures and colours in these very large prints drew me in with their haunting shadows and the lack of foliage revealing the shape of the earth beneath the now stripped and burnt trees.

John Gollings began his career as a student of architecture, with photography as his means of making some money on the side. He was fortunate to be able to work as an assistant to a prominent Australian photographer before going on to later spend some time with Ansal Adams in the United States. John spent time working in the advertising industry and he became well known for his beautiful architectural photography, done in his early career for colleagues from university who had gone on to establish businesses than wanted his expertise to show off their new buildings in the best light and with his unique and artistic view.

John has had a long interest in “dead cities” which are usually abandoned cities, temples etc in such countries as Cambodia, India etc. The interaction of the abandoned man made structures with the landscape and nature slowly taking over has been one if his passions. John also did a series of photos in Death Valley in the United States. Unlike many others he did his work in the middle of the day to show the intensity of the light and the multitudes of shades of grey in the mid day landscape.

Many of his photos which look like black and white on second look are actually monochromes (taken to mean the same as black and white or, more likely, greyscale, but may also be used to refer to other combinations containing only tones of a single color, such as green and white or green and black. It may also refer to sepia displaying tones from light tan to dark brown). When you look closer at some of these prints the subtle use of colours reveal themselves. Some of the others in this collection in particular are vivid with colour. They are my favourites.

Unlike a lot of modern photographers, even with the use of digital photography, John uses very little computer manipulation to produce his final prints. He has a wide variety of lenses and relies on good quality cameras and his skill with his equipment rather than attempting to improve something later in software or with the printer.

The main words I came up with to describe John Gollings work in this exhibition were Geometry, Texture, Design, Contrast, Tone and Senstivity. Senstivity because John waited a few years before showing these works because of his feelings for all those who lived through the horrific fires on Black Saturday. Also because he has not included any people or animals in any of these works. It is all about the landscape.

This leaves us free to interpret each photograph as we see it. The emotion or appreciation of the lines, curves and textures of each scene is totally up to the viewer without any emotional input via suffering human or creature.

I liked this exhibition so much I have purchased the book so that I can go back to these scenes again and again. As an artist and someone with an interest in history, nature and photography as well, I really like where John is coming from with his work. I strongly encourage any artists, art lovers or photographers to call in to this exhibition at McClelland to see this collection for yourself.